Back then a lot pf people never knew what my job role was, and even to this day people are confused about what I do.
When I met people and told them I was a Fashion PR they simply said ‘Oooooooo, thats so cool’ Yet they had no idea what PR was. PR is bloody golden. It’s what brands use or always used to use when they wanted to get their business out there and known by consumers, buyers and everyone in between. Now days A LOT of it is done by Social Media.
The Good, the Bad and the Outright Ugly.
I am a fan of social media. I love social media and I understand 100% why social media does wonders for all businesses. You can get your name out there, tell everyone exactly what you sell and what you products are like, you can design beautiful pictures and now as frequently as you want – all down to Instagram Stories. You can even sell products by tagging them and adding a price on Instagram. The best part, it is all done by you and FREE.
But nothing has an effect or an advantage as much as PR.
Maybe it is because I started in PR when social media wasn’t really around. Yes to think that Twitter, Instagram, Pinterest etc have only really been around for 7 years – we PRs had to call people, see where they were, what fashion pages they were working on, what products they were looking for, befriend them, be nice to them (which was the part I loved as I love talking) – and help them with all the brands we looked after.
I absolutely loved it. Seeing what people’s thoughts were behind their amazing main fashion pages, why they wanted that style of shoe, the colours they envisioned coming to life, the props they used. I was fascinated and soon learnt their style, the items of clothing they would want, if they wanted jewellery and even how they wanted all the clothes to be sent to them.
It was remarkable to learn and understand it – and it was nothing like posting an image and seeing how many people likes it gets.
Some of my finest work has been when I have spoken to a publication for up to 4 weeks making sure they received everything they needed, if the material was correct, the colour, the style. We went backwards and forwards so many times making sure the Fashion Director was happy with the item. In the end she loved it. The work I am talking about is the below…
It was a Sydney Evan necklace that was worn by Kate Moss. This issue of Vogue was a decade of all her best looks. Denim, boho, elegance. This was the image the featured on the cover, with my client’s necklace on full show. A very proud moment. No Pinterest board or Story did that. That was pure PR sweat and tears.
Like I said, I love Social Media and some of my work has all been down to this amazing platform. However…no app ever brought me as much joy as when I look at the below pieces of work…I thought I would show you some of my favourite pieces of work that I have achieved over the years, with some history and funny stories about them…
I helped many brands secure amazing coverage – too many to show you all. If you are keen to see more please have a look at the Coverage section of my website. PR is an amazing tool – with all new media and technology they really do add the cherry on top – however, must always remember who made the cake in the first place.
Hope you enjoyed this post!?